In a dramatic twist to Manchester United's search for a new manager, Sporting Lisbon's highly-rated coach Ruben Amorim has surged onto the shortlist to potentially replace the under-pressure Erik ten Hag.
The seismic shift in strategy is being driven by Sir Jim Ratcliffe and his INEOS group, who are conducting a ruthless end-of-season review. Despite Ten Hag securing the FA Cup, the dismal eighth-place Premier League finish—United's worst in the modern era—has placed his future in serious doubt.
INEOS Shake-Up: A New Direction for United
INEOS's comprehensive audit of the football operation is looking beyond mere results. The review is scrutinising everything from the team's style of play and tactical flexibility to the broader culture and recruitment strategy. This has opened the door for other candidates, with Amorim's name now in the frame alongside previously linked bosses like Thomas Tuchel, Mauricio Pochettino, and Thomas Frank.
Amorim's stock has never been higher. The 39-year-old Portuguese tactician has just led Sporting to their second Liga Portugal title under his guidance, playing an attractive, aggressive brand of football that has captivated Europe.
Why Amorim Fits the INEOS Model
Amorim represents a modern, project-based appointment that aligns with the new INEOS philosophy. He is renowned for his clear tactical identity, his ability to develop young players, and his success in building a title-winning team without a colossal budget—all factors that will appeal to Ratcliffe's data-driven approach.
However, prising him away from Sporting would be costly. His contract includes a release clause believed to be in the region of £12.8 million (€15m), a significant sum for a manager. Furthermore, he would have to be convinced that United's project is the right next step in his career.
The coming weeks are set to be decisive. While Ten Hag remains in post for now, the wheels of change are turning rapidly at Old Trafford, with Ruben Amorim emerging as a genuine, and perhaps surprising, contender to lead the club into a new era.
