Tommy Fleetwood could earn up to £3 million annually from a new clothing sponsorship, according to a sports marketing expert. The English golfer parted ways with Nike at the start of the season after a partnership lasting over a decade.
Fleetwood has enjoyed sartorial freedom this year, wearing a mix of brands including Vuori, Malbon and Tiger Woods' Sun Day Red. At the Masters, he sported Augusta National merchandise, Lululemon trousers and a Blackstone-branded cap.
Chris O'Donoghue, CEO of sports agency Mongoose, said Fleetwood's delay in seeking a new sponsor reflects the huge increase in golf prize money. He added that any future deal could be worth at least £3 million a year and generate greater interest due to the curiosity built around his clothing choices.
Fleetwood, who remains a TaylorMade staff player, said his wife Clare selected his Masters attire from the pro shop. He expressed excitement about wearing the Masters logo, calling it 'really special and really cool'.
