The 2026 FIFA Men's World Cup, hosted across Canada, Mexico, and the United States, has sparked a flurry of creative advertising from major brands. From Adidas to Irn-Bru, companies have enlisted football legends, Hollywood stars, and musicians to capture the global audience's attention.
Adidas's cinematic short, directed by Mark Molloy, features Timothée Chalamet as a fast-talking street hustler who recruits football stars Trinity Rodman, Jude Bellingham, and Lamine Yamal to take on an unbeatable backyard trio. The ad includes cameos from Lionel Messi and digitally de-aged versions of David Beckham, Alessandro Del Piero, and Zinedine Zidane.
Stella Artois brings together David Beckham and Elvis Presley in a nostalgic ad set to 'Can't Help Falling in Love with You', while Budweiser shows Jurgen Klopp celebrating chaotic fan antics. Irn-Bru marks Scotland's return to the World Cup with a new anthem by Belle and Sebastian, featuring Susan Boyle, Alex Kapranos, Paul Black, and John McGinn.
Other standout ads include Pepsi's 'Football Nation' with Beckham, Gordon Ramsay, and footballers Mohamed Salah, Alexia Putellas, and Vinícius Jr; Coca-Cola's sensory montage narrated by Peter Drury; Jim Beam's American-themed spot with Tim Howard; and a Lego ad where Kylian Mbappé, Cristiano Ronaldo, Vinícius Jr, and Messi compete to build the World Cup trophy.
