The Brisbane Lions AFLW team has found itself at the centre of an unexpected social media storm, and it has nothing to do with their on-field performance. The controversy stems from their newly unveiled away kit, which features a design flaw so glaring that fans couldn't help but point it out.
Upon the kit's release, sharp-eyed supporters took to social media to express their amusement and disbelief. The primary issue? The strategic placement of a dark line on the white shorts, which creates an optical illusion that is both unfortunate and hilariously awkward.
The Social Media Roast
The team's official social media post showcasing the new strip was quickly inundated with comments. Fans and followers roasted the design, with many questioning how such a detail could make it through the approval process without anyone noticing the potential for embarrassment.
Comments ranged from cheeky jokes to outright disbelief, turning the kit launch into a viral moment for all the wrong reasons. The public reaction serves as a stark reminder of how quickly a brand's message can be hijacked by an unintended design choice.
A Lesson in Kit Design
This incident highlights the immense scrutiny sports uniforms face in the age of social media. Every line, colour, and logo placement is analysed and can become a topic of global conversation within minutes.
For the Brisbane Lions and their apparel partner, it's a tough lesson in the importance of meticulous design review. While the kit may perform well functionally, its aesthetic mishap has undoubtedly overshadowed its launch.
Whether the club will address the feedback or stick with the controversial design for the upcoming AFLW season remains to be seen. One thing is for certain: this is a kit launch that won't be forgotten anytime soon.
