Bukayo Saka's Clever Business Move Pays Off with £2 Million Profit
Arsenal star Bukayo Saka has banked a substantial £2 million following a savvy business decision made earlier in his career. This financial gain stems from his company, BS7 Rights Limited, which is overseen by his parents, Adenike and Hamed. The firm's net assets saw a significant increase, rising from £4,639,704 in 2024 to £6,873,212 in 2025.
Financial Surge and Image Rights Strategy
The England international's net worth experienced a dramatic boost last year, with BS7 Rights Limited's income surging from £2.30 million to an impressive £4.64 million in 2024. The latest accounts reveal that the company secured an additional £2 million in 2025, positioning Saka as one of the latest footballers to take control of his own image through such corporate structures.
It is standard practice for professional athletes, especially footballers, to establish companies to license their image and personal attributes to clubs, sponsors, and brands. This approach grants them greater control over how their image is used and, crucially, allows them to benefit from a reduced tax rate on this income compared to their standard salary.
Tax Advantages and Family Involvement
Revenue generated from image rights companies is taxed at the corporate rate of 25 percent, in contrast to the 45 percent tax applied to any salary exceeding £125,000. Beyond this, Saka's parents serve as directors in two additional firms linked to his business interests: BS7 Investments Limited and Phantom Management Limited, further diversifying his financial portfolio.
In 2024, Dave Powell, Chief Business of Football Writer for Reach, explained the rationale behind such companies. He noted, "In recent years, the addition of image rights agreements in player contracts has taken on far greater significance. As players have become brands, sometimes even more compelling to younger generations than the clubs themselves, players and agents have realised the brand value that exists and how it can be monetised."
Global Trend Among Elite Players
Saka is not alone in this strategy; many elite players worldwide have established image rights companies for good reason. When a club signs a player, they acquire not only a talent for competitive goals but also an asset that can boost revenues through marketability. Commercial partners are often willing to pay higher sums to associate their brands with top players, making image rights a lucrative aspect of modern football.
Key agreements between clubs and players involve defining image rights, specifying what clubs can expect during marketing campaigns. This clarity helps avoid legal issues and ensures smooth collaboration. Players sell their rights to their companies, receiving fees directly from clubs, taxed at the lower corporate rate, which can serve as a savings mechanism for future investments.
This business savvy highlights how athletes like Saka are increasingly taking charge of their financial futures, leveraging image rights to secure substantial earnings and tax efficiencies in a competitive sports landscape.
