Donald Trump is making an unconventional play for the Gen Z vote—by scooping up social media influencers and dishing out free ice cream at his rallies. The former president’s campaign is betting big on digital outreach, hiring young content creators to amplify his message among a demographic that has largely eluded him.
The Ice Cream Strategy
At recent events, Trump’s team has handed out frozen treats branded with his campaign logo, a tactic that seems straight out of a millennial marketing playbook. But is it enough to sweeten his appeal among younger voters?
Social Media Blitz
The campaign has also quietly onboarded a team of TikTok and Instagram-savvy operatives to craft viral content. This marks a stark shift from Trump’s previous reliance on traditional media and Twitter (now X).
"They’re trying to meme their way into relevance with Gen Z," says one political analyst. "But it’s unclear whether stunts and influencers can overcome policy disagreements on issues like climate and student debt."
An Uphill Battle
Polls show Trump trailing Biden significantly with voters under 30. While the ice cream gimmick may generate buzz, experts question whether it can move the needle where it matters most—the ballot box.
One thing’s certain: in the battle for Gen Z, both campaigns are breaking out all the stops. Whether dessert-based outreach proves effective remains to be seen.
