Labour leader Keir Starmer has appointed David Dinsmore, former editor of The Sun, as his new director of communications. The move has raised eyebrows given Dinsmore's past role at the tabloid, which has historically been critical of Labour.
A Controversial Appointment?
Dinsmore, who edited The Sun between 2013 and 2015, will now oversee Starmer's media strategy ahead of the next general election. His appointment comes as Labour seeks to strengthen its messaging and counter negative press coverage.
Critics argue that hiring a former Sun editor could alienate some Labour supporters, given the newspaper's long-standing opposition to the party. However, allies of Starmer insist Dinsmore's expertise in media strategy will be invaluable in shaping Labour's public image.
Dinsmore's Media Background
Before joining Labour, Dinsmore held senior roles at News UK, including chief operating officer. His deep understanding of the British media landscape is seen as a key asset for Starmer's team.
"David brings a wealth of experience in communications and media strategy," a Labour spokesperson said. "His appointment reflects our commitment to ensuring Labour's message reaches voters effectively."
Political Reactions
The move has drawn mixed reactions from political commentators. Some see it as a pragmatic step to improve Labour's media relations, while others view it as a potential liability given The Sun's contentious history with the party.
With the next general election looming, Starmer's decision to bring in Dinsmore signals a strategic shift in Labour's approach to media engagement.
