Reform UK has appointed a former Conservative council leader as its new Welsh head, signalling a push to expand its presence in Wales. The party, which advocates for Brexit and smaller government, aims to challenge the dominance of Labour and Plaid Cymru in the nation.
The new appointee, who previously led a local authority in Wales, brings experience in local government to the role. Reform UK has been seeking to build its organisation in Wales ahead of future elections, including the Senedd elections scheduled for 2026.
The move comes as Reform UK continues to attract former Conservative members and officials, positioning itself as a right-wing alternative to the Tories. The party has been critical of the Welsh Government's handling of issues such as the economy and public services.
In a statement, the new Welsh head said they were 'delighted' to take on the role and looked forward to 'building a strong Reform UK presence in Wales.' The party hopes to capitalise on dissatisfaction with the current political establishment in the nation.
