Forget expensive skincare or designer clothes, a new pitch from the American right suggests that the path to attractiveness lies in Republicanism. According to Fox News hosts and conservative influencers, voting against your own reproductive rights is being sold as a quick route to becoming ‘10 times hotter’.
During a recent primetime segment, Fox News host Jesse Watters and Fox Business host Katrina Campins discussed actress Sydney Sweeney's appearance on The Tonight Show. Noting that her outfit and new bob resembled a Fox News anchor, Campins remarked: ‘All Republican women are hot!’ Watters added: ‘When you register Republican, you just get hotter.’
The strategy extends beyond cable news. Alex Clark, a 32-year-old host of the wellness podcast Culture Apothecary, is a key figure in making conservatism aspirational for young women. Clark, who addresses her audience as ‘cuteservatives’, spoke at Turning Point USA’s Young Women’s Leadership Summit in Texas, framing conservatism as a cultural revolution: ‘Less Prozac, more protein. Less burnout, more babies. Less feminism, more femininity.’
Clark has openly described her approach as ‘sneaky’, using health and wellness content to gradually draw politically disengaged women into the right-wing fold. She told the Washington Post last year: ‘I want to be seen as: Alex Clark, cool girl, loves health and wellness, happens to be conservative. I’m not trying to beat people over the head with that.’
This marketing push comes as Donald Trump’s second term faces criticism over lack of tangible benefits for ordinary people. By packaging conservatism as an aspirational lifestyle rather than a political programme, the right hopes to attract a new generation of female voters through aesthetics and wellness trends.
