Meghan Markle has offered her followers a rare and charming glimpse of her two young children in a new video marking the launch of her As Ever brand. The Duchess of Sussex, aged 44, posted the footage on her Instagram account, captioning it 'Mama's little helpers', much to the delight of her fans worldwide.
Sweet Family Moments Captured on Camera
In the heartwarming video, viewers can see Lilibet, with her distinctive long red hair flowing, wearing a beautiful sundress as she runs up to her mother. Meghan is shown arranging flowers when Lilibet approaches and whispers something in her ear. The Duchess responds warmly, saying: 'Yes I think you can. Let's go!' before both dash off camera together.
Meghan also shared two additional pictures from the session. One shows her daughter helping to pour water into a vase, while another captures the playful moment of Lilibet hiding under a table. Although Archie remains off camera, his presence is felt as Meghan laughs and asks him: 'are you having fun, my love?'
Netflix Split and Brand Independence
This personal marketing approach comes just weeks after Meghan announced her split from Netflix, taking complete control of her As Ever jam brand. The separation occurred mere months after the streaming giant dropped her lifestyle show amid harsh critical reviews.
The Duchess had originally announced a partnership with Netflix a year ago when the company commissioned a new season of her show, With Love, Meghan. As part of that agreement, Netflix held a stake in her As Ever brand, which includes her signature jam, rosé wine, and flower sprinkles products.
Financial Fallout and Industry Reactions
Following the split, reports have emerged claiming that Netflix has been left with a substantial surplus of unsold Meghan Markle products valued at approximately $10 million. This inventory reportedly includes various tea and baking mixes from her brand.
Industry publication Variety delivered what many are calling a 'brutal takedown' of the couple, suggesting Netflix is 'done' with Harry and Meghan. The magazine article, reportedly sourced from half a dozen well-placed insiders, states: 'The Sussexes' perceived pattern of selling repackaged versions of the same story about their exit from royal life has exhausted Netflix.'
The article further claims: 'Their partnership may continue to taper off, and with it will Meghan and Harry's remaining showbusiness lifeline.'
New Luxury Partnership Announcement
In her Instagram post announcing the new collaboration, Meghan can be seen sweetly wrapping her hands around Lilibet's. The Duchess captioned the post: 'Something is blooming. A new collaboration with @highcampgardenias arrives tomorrow.'
The launch is scheduled for Wednesday, March 18, at 9pm Pacific Time, which translates to 5am the following day in the United Kingdom.
High Camp Gardenias Collaboration Details
High Camp, the luxury brand Meghan is now partnering with, specializes in custom floral arrangements and was founded by Susan Hanson in 2014. The company ships Californian-grown gardenias directly to customers' doorsteps and has developed popularity among celebrities, having been featured in prestigious publications including Vanity Fair.
Floral arrangements advertised on the High Camp website command premium prices, with options ranging from approximately $200 for the most basic arrangements to as much as $1,150 for their most elaborate offerings.
Earlier in the day of her announcement, Meghan posted another photo providing a glimpse of Lilibet chasing chickens at the Sussex family home in Montecito, California. The toddler's distinctive red hair was visible in the snap posted to unveil the collaboration with High Camp gardenias, which charges hundreds of dollars for their gift boxes of flowers.
