Red baseball caps parodying Donald Trump’s “Make America Great Again” slogan have become a symbol of Danish and Greenlandic defiance against the US president’s threats to seize Greenland. The caps, which read “Make America Go Away,” have surged in popularity following the Trump administration’s escalating rhetoric over the territory.
The hats were created by Jesper Rabe Tonnesen, owner of a vintage clothing store in Copenhagen. Early batches flopped in 2024, but demand skyrocketed after a US delegation visited Greenland. “When a delegation from America went up to Greenland, we started to realise this probably wasn’t a joke – it’s not reality TV, it’s actually reality,” Tonnesen said. He has now ordered “several thousand” caps.
The original design features a play on words: “Nu det NUUK!” – a twist on the Danish phrase “Nu det nok” (meaning “Now it’s enough”), substituting Nuuk, Greenland’s capital. The caps were worn at a weekend protest in Copenhagen, where demonstrators waved Danish and Greenlandic flags and carried signs reading “No Means No” and “Make America Smart Again.”
Protesters expressed solidarity with Greenland. “I want to show my support to Greenland and also show that I don’t like the president of the United States,” said Lars Hermansen, who wore one of the caps. Another protester, Kristian Boye, said the gathering struck a lighthearted tone while delivering a serious message: “They are being threatened with having their country invaded. I think it’s totally unacceptable.”
European governments have rallied behind Denmark and Greenland, warning that Trump’s threats undermine western security and calling for the defence of Arctic regions.
