The Ordinary, known for affordable yet effective skincare, has launched a growth factor face serum targeting multiple signs of ageing at a fraction of competitors' prices. Priced at £13.50, the serum contains a high concentration of three plant-based growth factors (EGF, IGF, and TGF) to stimulate skin repair and rejuvenation.
Growth factors are proteins that naturally occur in skin cells, signalling repair and boosting collagen and elastin production. With age, these factors deplete, leading to premature ageing. The serum aims to replenish them, making old skin cells behave like younger ones.
Beauty editor Sabine Wiesel, in her 40s, tested the serum daily for three weeks. She applied a few drops to her face and neck after cleansing, both morning and evening, followed by moisturiser. The brand advises against using exfoliating acids or vitamin C in the same routine, as they can hinder effectiveness.
After three weeks, Wiesel noticed her dull, dry skin appeared more radiant and felt smoother. She described the results as 'impressive in very little time' and plans to continue use. The serum is also a good alternative to retinol, with no side effects.
The serum comes in The Ordinary's signature brown bottle with a pipette, absorbing quickly. Wiesel recommends four to five drops for full coverage, cautioning against overuse as it is water-based.
