Aldi is set to roll out a new 'Live Healthy' logo across its UK stores from next week, aiming to help customers easily identify products that contribute to a balanced diet. The initiative will feature on selected own-label items, including fresh produce, soups, and yoghurts, and aligns with the UK's Eatwell Guide nutritional standards.
The supermarket chain hopes the clear symbol will give shoppers confidence in their choices, supporting the government's recently announced 10-year health strategy. Aldi has committed to ensuring that 85% of its sales come from healthy products by 2027, alongside a 14% increase in fruit and vegetable sales.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "At Aldi, our mission has always been to make a variety of healthy food affordable for all. The 'Live Healthy' logo is a simple, trustworthy signpost to help customers do just that – without compromising on price or taste."
The move complements existing Aldi initiatives such as the Super 6 offers on fresh fruit and vegetables, and partnerships with Team GB and ParalympicsGB to promote nutritious cooking among children. The government's health plan, titled 'Fit for the Future: 10 Year Health Plan for England', emphasises shifting care from hospitals to communities, adopting digital technologies, and prioritising prevention over treatment.
