An NHS dermatologist has highlighted a £10 heel balm from Superdrug as an effective solution for dry, cracked feet during winter. Dr Nora Jaafar, a London-based dermatologist with 10 years of NHS experience, recommends Flexitol Heel Balm, which contains 25% urea, a keratolytic ingredient that breaks down dead skin cells.
In a social media video that has garnered over 25,000 likes, Dr Nora explained that the balm not only moisturises but also addresses the root cause of dryness. She advised shoppers to look for high concentrations of urea on product labels for best results.
Cracked heels are a common winter issue caused by low humidity from cold outdoor air and indoor heating, which strip moisture from the skin. If left untreated, this can lead to discomfort, pain, bleeding, or infection.
Dr Nora has previously endorsed other affordable skincare finds, including a Primark range starting from 75p and a £3.50 cream enriched with vitamin E for chafing. She emphasises the importance of studying ingredients to find effective, budget-friendly products.



