M&S Food Boss Demands Mandatory Targets for British Produce to Boost Food Security
M&S Boss Demands Law for British Produce in Supermarkets

In a powerful intervention into the UK's food security debate, the chief of Marks & Spencer's food division has issued a stark warning and a direct challenge to the next government. Alex Freudmann, Managing Director of M&S Food, is demanding the introduction of mandatory, concrete targets for supermarkets to stock home-grown produce, moving beyond voluntary commitments.

A Call for Legislative Action

Freudmann argues that the current approach is insufficient to safeguard the future of British farming and the nation's food supply chain. He believes that without legally binding targets, the UK's agricultural sector and its long-term food security remain vulnerable. His call to action is a clear signal that industry leaders are seeking more robust government policy.

Why Mandatory Targets Matter

The push for legislation is driven by several critical factors:

  • Food Security: Reducing reliance on imported food and building a more resilient supply chain in the face of global instability.
  • Economic Support for Farmers: Providing UK farmers with guaranteed demand, allowing them to invest confidently in their businesses and sustainable practices.
  • Environmental Benefits: Significantly cutting down on the carbon footprint associated with long-distance food transportation.
  • Consumer Demand: Meeting a growing customer preference for high-quality, traceable, and locally sourced food.

Beyond Voluntary Codes

While many retailers, including M&S, already have voluntary schemes in place to support British suppliers, Freudmann contends these are not enough. A unified, mandatory framework would ensure a level playing field across the entire industry, preventing any retailer from undercutting others by sourcing cheaper, imported alternatives without consequence.

The Stakes for the Next Government

This proposal places food strategy firmly on the agenda for the incoming administration post-election. Freudmann's argument frames support for British agriculture not just as an economic issue, but as a matter of national strategic importance, akin to energy or defence. The ball is now in the government's court to decide if it will legislate to ensure the future of Britain's food and farming.