Lord Sugar has shared exclusive insights into his future on The Apprentice, confirming a new BBC deal that will see him host the hit business reality series into his eighties. The 78-year-old entrepreneur, known for his iconic "you're fired" catchphrase, signed a contract extending the show for another three years as it marks its 20th anniversary.
Commitment to The Apprentice and Retirement Plans
In a lighthearted remark, Lord Sugar joked about receiving an "electronic Zimmer frame" from the BBC as part of his new agreement. He stated, "Three years takes me to about 82 I suppose, the time I'm finished, but I'll carry on as long as the BBC want me to." However, he emphasised that he will personally know when it's time to "hang up my finger," drawing a parallel to footballers retiring their boots.
Lord Sugar expressed his dedication to the programme, noting, "I'm happy about it. I'm a very fit person." This commitment underscores his long-standing role since the show's inception, with the upcoming series celebrating two decades on air.
New Series Details and Challenges
The 20th series of The Apprentice launches this week with an expanded batch of 20 candidates vying for Lord Sugar's £250,000 investment. The season kicks off dramatically with a challenge in Hong Kong, involving relocation for contestants and production staff. Lord Sugar revealed that the opening episode faced difficulties, saying, "Having spent a fortune flying 20 people out to Hong Kong, not to mention 20 production people and myself, yeah it was disappointing."
He admitted to giving candidates a stern "telling off in technicolour" that was edited out, with a toned-down version airing instead. Throughout the series, tasks will include creating a children's book, selling live on television, and hosting a corporate away day in El Gouna, Egypt.
Advisors and Candidate Dynamics
Lord Sugar will once again be advised by Baroness Karren Brady and former Apprentice winner Tim Campbell. Baroness Brady commented on the new candidates, stating, "They're full of energy. They weren’t very nervous. Some are a bit overconfident. There's a real mix of personalities." She added that the winner isn't predictable from the start, as capabilities emerge during the process.
Reflecting on the show's longevity, Baroness Brady said, "It's such a great show, it's such an honour and a privilege to be involved. I've always said I'll be doing it as long as Alan's doing it." She praised the series for evolving with the business world, noting more entrepreneurial, digitally savvy candidates focused on social impact and innovation.
Lord Sugar's Football Comments
As a former Tottenham Hotspur owner and avid fan, Lord Sugar was asked about the team's performance under manager Thomas Frank. He bluntly remarked, "I have no comment really about that poor sod. I mean, I think the whole bloody team should be fired. They're useless. Bloody useless." He highlighted concerns about relegation and called on new ownership, led by billionaire Joe Lewis, to invest heavily in top players to improve results.
Legacy and Impact of The Apprentice
Baroness Brady emphasised the show's milestone 20th series, calling it a testament to its enduring appeal. "I think it's incredible to think we've reached the 20th series. That's a real milestone for any television show," she said. She credited the programme with launching real businesses and promoting qualities like ambition, hard work, and resilience.
The Apprentice continues to air on BBC1 and BBC iPlayer, maintaining its relevance in a changing media landscape. With Lord Sugar at the helm for at least three more years, fans can expect his signature style and sharp critiques as he navigates this extended chapter of his television career.
