Lord Alan Sugar has officially confirmed his continued role as the host of the BBC's flagship business reality show, The Apprentice, signing a new contract that guarantees at least three more series. The 78-year-old entrepreneur and peer made the announcement while humorously reflecting on his longevity in the television industry.
Long-Term Commitment to the BBC
In a statement, Lord Sugar expressed his dedication to the programme, stating he will remain as host "as long as the BBC wants me to." This commitment comes as the show celebrates its 20th series, a milestone that underscores its enduring popularity in British entertainment. The business mogul, known for his no-nonsense approach, joked about the physical demands of the role, quipping that he might need an "electronic Zimmer frame" but assured fans he is still fit and active.
New Series Features and Challenges
The latest series of The Apprentice premiered recently, featuring 20 ambitious candidates competing for a £250,000 investment from Lord Sugar. The season opener includes an international twist, with contestants flown to Hong Kong for a buying challenge. In a surprise move, Lord Sugar will make an unexpected appearance to meet the candidates personally, adding an element of drama from the outset.
Additional tasks for this series promise to test the candidates' creativity and business acumen. They will be tasked with creating a children's book and organising a corporate away day in El Gouna, Egypt. Returning as advisors to guide and critique the hopefuls are Tim Campbell and Baroness Karren Brady, both familiar faces to viewers of the show.
Reflections on Retirement and Future Plans
When asked about retirement, Lord Sugar was candid, saying he has no immediate plans to "hang up his finger"—a reference to his iconic pointing gesture on the show. He emphasised that he will know when it is time to step down, but for now, he remains enthusiastic about mentoring the next generation of entrepreneurs through the programme. This announcement reassures fans that the beloved format will continue with its iconic host at the helm, blending entertainment with business insights for years to come.
