In a move that's sent festive excitement soaring in July, John Lewis has dropped an astonishing early teaser for their 2025 Christmas advertisement, sending social media into meltdown and proving that it's never too early for Christmas magic.
The Snow Globe That Broke the Internet
The department store giant, renowned for creating Britain's most anticipated Christmas commercials, released a breathtaking 30-second preview that has already amassed millions of views across platforms. The teaser showcases an enchanting snow globe containing a miniature winter village, with the caption "The magic begins 13.11.25" - marking November 13th as the official launch date for the full advertisement.
Nostalgic Soundtrack Sparks Emotional Response
What's particularly striking about this early reveal is the hauntingly beautiful soundtrack. The teaser features a delicate piano cover of Oasis's iconic 1996 hit "Don't Look Back in Anger," reimagined as a gentle, emotional ballad that perfectly captures the nostalgic warmth John Lewis ads are famous for.
Social media platforms have been flooded with reactions from delighted consumers, with many declaring this their "most anticipated advert ever" and praising the brand for bringing Christmas cheer during the summer months. The strategic release during typically quiet retail periods demonstrates John Lewis's mastery of year-round engagement.
Why This Early Release Matters
Building anticipation: By releasing the teaser nearly 18 months in advance, John Lewis has created unprecedented buzz and secured valuable media coverage during a traditionally quiet retail period.
Emotional connection: The choice of a beloved Britpop anthem reworked as a gentle piano piece continues their tradition of creating emotional, shareable moments that resonate across generations.
Commercial strategy: This early reveal positions John Lewis at the forefront of Christmas planning, ensuring they remain top-of-mind for festive shoppers despite increasing competition from other retailers' holiday campaigns.
The full advertisement promises to continue John Lewis's legacy of heartwarming storytelling that has become as much a British Christmas tradition as mince pies and Christmas trees. As one Twitter user perfectly summarised: "John Lewis releasing their 2025 Christmas ad in July 2024 is the chaotic energy we all needed."
