Joe Wicks, the British fitness coach, author, influencer and entrepreneur, has signed with Hollywood talent agency WME. Known to millions as “The Body Coach,” Wicks has built a vast online community and sold over 5 million cookbooks, including the hit “Lean in 15” series.
Wicks first gained fame by posting 15-second recipe videos on social media, later growing his brand into one of the most followed fitness accounts on Instagram and YouTube. His Body Coach app, launched in 2020, has become a leading UK platform for fitness and wellbeing.
During the COVID-19 pandemic, Wicks’ profile soared with “PE With Joe,” a daily live YouTube workout that attracted millions of participants. One video earned a Guinness World Record for “most viewers for a fitness workout live stream on YouTube,” with over 950,000 viewers.
In 2020, Wicks completed a 24-hour workout challenge, raising over £2 million for Children in Need, and was awarded an MBE for services to fitness and charity. He continues to expand into television, digital content, publishing and live events, including his new animated children’s fitness series “Activate.”
