A new study has revealed that cosy crime dramas are particularly popular among Generation Z, with 73% of 18 to 29-year-olds describing themselves as fans of the genre. The poll of 2,000 adults found that young Brits are more likely than older generations to enjoy these shows, which focus on puzzle-solving rather than graphic violence.
The research, commissioned by free streaming service U, found that two in ten Gen Z fans prefer cosy crime to clubbing or late-night partying, while 21% like it more than reality TV and 23% favour it over dating apps. The most appealing trait for this age group is the puzzle-solving aspect (43%), followed by the characters (37%), humour (29), comforting feeling (22%), stress-free nature (21%), and lack of brutality (20%).
Generational workplace expert Alex Atherton, who collaborated with U, said: “Cosy crime presents mentally engaging puzzle-solving that also respects Gen Z’s psychological brain space. It offers a different pace from the doom scroll and a soothing alternative to the horrors of 24/7 news.” He added that it provides “the reassurance of completion and closure” in contrast to unsolvable systemic problems like the job market and climate change.
The study also found that 32% of cosy crime fans have hosted watch parties with friends, and 46% of Gen Z consider modern TV too stressful. Over half (61%) intentionally seek gentle entertainment, with 52% doing so for comfort and 48% because the world is stressful. The West Midlands emerged as the region with the most fans (70%), ahead of London and Wales (both 68%).
Andrea Amey, chief digital officer for U, said: “Cosy crime is no longer a niche comfort watch. It’s become a cultural touchstone for a new generation that’s actively choosing calm, clever storytelling over noise and intensity.”
