Amazon MGM Studios, owned by billionaire Jeff Bezos, is set to release a feature-length documentary focusing on former First Lady Melania Trump, directed by Brett Ratner, a film-maker who has faced multiple allegations of sexual misconduct and was previously sidelined from Hollywood.
High-Profile Premiere and Investment
The documentary recently had a promotional screening at the White House, attended by approximately 70 VIPs, as reported by The Hollywood Reporter. Notable guests included Amazon's CEO Andy Jassy, Apple's Tim Cook, and former boxing champion Mike Tyson, highlighting the project's elite backing.
Substantial Financial Commitment
Bezos acquired the rights to the film for $40 million, equivalent to around £30 million, and has invested an additional $35 million in a global marketing campaign aimed at boosting its visibility and appeal.
Box Office Concerns Emerge
Despite the significant financial outlay and high-profile launch, early reports suggest that ticket sales are 'soft', raising questions about the documentary's commercial viability. Industry insiders are closely monitoring its performance as it prepares for a wide release.
UK Release Plans
The documentary is scheduled to be shown in over 100 cinemas across the United Kingdom, part of a broader international rollout strategy. However, the lukewarm initial response has cast doubt on whether it will achieve the box office success anticipated by its backers.
This project marks a notable entry into the political documentary genre, blending celebrity intrigue with substantial corporate investment, yet its reception so far indicates potential challenges in captivating audiences.
