Viewers of BBC's hit show The Apprentice are being warned about a dubious '1% Club' scheme that's charging unsuspecting fans £4.99 per month for virtually nothing in return.
What is the 1% Club?
The website, which appears to be capitalising on the show's popularity, promises exclusive content and behind-the-scenes access to The Apprentice. However, investigations reveal it's not affiliated with the BBC or the show's production company.
How the scam works
- Viewers are directed to the site through social media ads
- The site uses official-looking branding to appear legitimate
- Users are asked to enter payment details for a 'free trial'
- Many don't realise they're signing up for recurring payments
What you're actually paying for
Subscribers report receiving nothing more than generic business advice articles that could be found for free elsewhere online. The promised 'exclusive content' from the show simply doesn't exist.
How to protect yourself
- Always check if a site is officially endorsed by the BBC
- Look for verified social media accounts
- Read the small print before entering payment details
- Check your bank statements regularly for unexpected charges
The BBC has confirmed it's investigating the matter and advises viewers to be cautious of any third-party sites claiming association with their programmes.
