Australian broadcaster Channel Nine has found itself at the centre of a public relations storm after one of its reporters was filmed engaging in what many have deemed a deeply insensitive act close to a vigil for the Bondi Junction terror attack victims.
The Incident That Sparked Outrage
The controversy erupted after an Instagram user, Matthew Bower, shared a video filmed at a vigil in Burleigh Heads for the victims of Sunday's horrific attack, which claimed the lives of 15 people. The footage showed Channel Nine's Gold Coast weather and surf reporter, Luke Bradnam, casually practising his golf swing just metres away from the solemn service.
In the poignant clip, a young Jewish woman could be heard delivering an emotional speech about 'what it means to be a Jewish person in Australia', creating a stark contrast to Bradnam's actions. Bower captioned the post, 'Well done, Channel 9,' accompanied by a facepalm emoji, and pointedly noted the timing: 'Bondi Memorial at 4 – golf at 4.30.'
A Social Media Firestorm Erupts
The video quickly ignited fierce debate across social media platforms. Many users condemned Bradnam's behaviour, with one angry commenter stating succinctly: 'nah, that's f***ed.' Others expressed disbelief at the lack of awareness and respect for the occasion.
However, a contingent of online voices rose to the reporter's defence, arguing the criticism was an overreaction. 'God forbid the weatherman relaxes a little,' one person commented. Another suggested that despite the tragedy, daily life must continue, writing: 'As much as it is terrible and upsetting that this happened, people still need to live their lives.' This perspective was met with sharp rebuttals, including one user who wrote, 'Can't believe I'm seeing comments supporting him. Shameful.'
An Apology and Explanation
In response to the growing backlash, Luke Bradnam issued an apology to News Corp, stating it was 'never the intention' to cause any distress. He explained that he and his team had moved to a location where they believed they were out of sight and earshot of the vigil to film a weather report without disruption.
'I wasn't aware I was visible to those attending the vigil,' Bradnam told the publication. He emphasised that after completing his professional duties, he himself attended the vigil to pay his respects. 'My thoughts are with the victims, their families, and everyone impacted,' he added.
This is not the first time Bradnam has made headlines. Back in November 2020, his car was stolen during a live television cross from Cavill Avenue on the Gold Coast. Three teenagers were arrested later that evening a short distance from the scene. Bradnam admitted at the time that he had left the keys in the ignition and was joking with the youths moments before the alleged theft.
