Pop icon Madonna has once again captured the public's attention, appearing to turn back the clock in a daring new advertisement for luxury fashion house Dolce & Gabbana.
A Campaign Marking a Milestone
The risqué campaign was created to celebrate the 20th anniversary of Dolce & Gabbana's signature scent, The One. Shot in a series of provocative black-and-white clips, the advertisement features the 67-year-old singer in a variety of intimate scenarios with significantly younger male models.
True to her boundary-pushing form, Madonna is seen wearing barely-there lingerie, a daring mini-dress, and classic suspenders. The visuals, released on 9 January 2026, include moments where the star sketches a completely nude model and shares a steamy bedroom scene that involves blindfolds.
Legendary Creative Collaboration
The high-end campaign was lensed by the renowned photographer Mert Alas, a frequent Madonna collaborator. Alas previously worked with the Queen of Pop on the cover art for her MDNA and Rebel Heart albums, bringing a familiar and bold aesthetic to this fragrance launch.
This latest work reinforces Madonna's long-standing reputation for embracing sexuality and challenging age-related norms in the entertainment and fashion industries. The campaign has swiftly generated significant buzz across social media and celebrity news outlets, proving her enduring star power.
