In a seismic move that's sending shockwaves through the music industry, Australian psychedelic rock collective King Gizzard & the Lizard Wizard are dramatically cutting ties with Spotify. Frontman Stu Mackenzie reveals the band's revolutionary new approach to music distribution in an exclusive Guardian interview.
The Streaming Exodus
Mackenzie doesn't mince words when discussing their departure from the world's largest streaming platform. "It just feels like the right thing to do," he states, describing the decision as both practical and philosophical. The band joins a growing list of artists questioning whether Spotify's model truly serves musicians or listeners.
Embracing Digital Freedom
Rather than retreating from digital distribution entirely, King Gizzard are pioneering a radical alternative. Their entire back catalogue will now be available for free streaming on platforms like Bandcamp and YouTube. "We're not anti-technology," Mackenzie clarifies. "We're anti-how it's being used to exploit artists."
A Return to Creative Control
The band's new approach represents a fundamental shift in how successful artists can engage with their audience. By removing financial barriers, they're prioritising accessibility and artistic freedom over corporate streaming revenue. "We want our music to be heard, not hidden behind paywalls," Mackenzie explains.
The Financial Reality
Mackenzie is refreshingly candid about the economics behind their decision. Despite their substantial following and prolific output, Spotify payments were becoming increasingly insignificant. "The money from Spotify is so negligible it's almost funny," he reveals, noting how little impact its removal will have on their overall income.
Alternative Revenue Streams
The band's strategy relies on what Mackenzie calls "the ecosystem" of their business model. Physical sales, merchandise, and live performances form the core of their revenue, making streaming payments almost irrelevant. This approach challenges the industry's dependence on streaming platforms as primary distribution channels.
Industry Implications
King Gizzard's move raises crucial questions about the future of music consumption. As one of the most successful independent bands globally, their decision could inspire other artists to reconsider their relationship with major streaming services. Mackenzie sees it as part of a broader conversation about artist empowerment in the digital age.
The band's stance represents more than just a business decision—it's a statement about artistic integrity and the value of music in an increasingly commercialised landscape. As Mackenzie puts it: "We're just trying to do what feels right for us and our fans."
