If getting fit is on your agenda for 2026, a new celebrity collaboration might be the stylish motivation you need. Pop star Rita Ora has just launched a brand-new fitness collection with high-street giant Primark, offering budget-friendly activewear with prices starting from just £3.
An Exclusive First Look
To find out how the collection looks in reality, lifestyle TikTok creator Charlotte Farrar was granted exclusive early access at her local Primark store. She shared her detailed review, providing a real-world perspective on the range's style and practicality.
Charlotte was immediately impressed by the aesthetic, exclaiming, "Tell me that this isn't the most aesthetic collection you've ever seen." She highlighted the coordinated ensembles available in a palette of various brown and cream tones, perfect for creating a cohesive gym or casual look.
Key Pieces from the Collection
Among the items showcased were several standout pieces. These included a "stunning" baby tee featuring a fashionable criss-cross back design and a pair of "staple brown joggers" with a contemporary wide-leg cut.
For cooler weather, the range offers a fluffy hooded bomber jacket and a cosy wrap cardigan, which Charlotte noted would be ideal for winter. Shoppers can also pick up essential basics like "staple" jumpers and a functional "gym or pilates" bag for £17.
For those seeking a more figure-enhancing option, the collection includes "scrunch bum" shorts, designed to lift and shape. Accessories haven't been forgotten either, with a pack of scrunchies costing just £3 in neutral colours.
Style for Every Preference
While the neutral tones are a major feature, the collection also caters to different tastes. If you prefer brighter colours, the range is available in vibrant reds and classic greys.
Footwear is also part of the launch, with the introduction of Sneakerinas. Described on the Primark website as mesh ballet trainers with toggle elastics and self-fastening straps, they are pitched as the perfect comfy shoe for dance-based workouts.
Shoppers Are Already Loving It
Since Primark unveiled the Rita Ora range on Instagram, the response from customers has been overwhelmingly positive. Followers praised the collection for blending style with function, a balance not always struck by celebrity lines.
One impressed shopper commented, "The range is so beautiful! Everything you wish for in gym clothes." Another added, "Love the collection – got some lovely bits." A third simply stated, "This collection is amazing!!", while a fourth noted its broad appeal: "Probably the most practical collection she has brought out – and it's for all ages."
Launched in January 2026, Rita Ora's latest foray into affordable fashion appears to have successfully captured what gym-goers and style enthusiasts are looking for: trendy, practical activewear that doesn't break the bank.
