Kaia Gerber Stars in Vuori's Latest Activewear Campaign
Supermodel Kaia Gerber has unveiled her impressively toned physique in a new advertising campaign for the activewear brand Vuori. The 24-year-old Vogue cover star appears slender and highly defined as she models the company's fitness essentials through a series of dynamic movements including running, stretching, and weightlifting.
Brand Collaboration and Campaign Messaging
Vuori, an American contemporary clothing brand headquartered in San Diego County, California, shared the campaign on their official Instagram account with the caption: "Our fitness essentials, handpicked for @kaiagerber to match the way she moves—freely, mindfully, and ready for what’s next." Founded by entrepreneur Joe Kudla in 2015 as a retailer of athletic and athleisure clothing, the company has since expanded its offerings to include lifestyle apparel and various merchandise lines.
Gerber's Rigorous Fitness Regimen Revealed
The runway regular maintains her sculpted physique through dedicated training sessions with celebrity fitness coach Kirsty Godso, known for her intense "pyro" workout sessions in Los Angeles. Gerber's comprehensive exercise routine incorporates multiple disciplines:
- Cardiovascular exercises including jump roping and sprinting
- Strength training with weighted lunges, glute bridges, and arm workouts
- Core strengthening through planks and abdominal exercises
Godso frequently shares glimpses of their training sessions on her Instagram account, providing fans with insight into the model's demanding fitness regimen. In January, the celebrity trainer posted footage showing Gerber performing various exercises including treadmill running, resistance band work, and hip thrusts, captioning the montage: "New year but you know we’ve been on this."
Behind the Scenes of Her Fitness Transformation
Godso, who has trained Gerber for several years, revealed to Hollywood Life in 2023 that she typically has the model perform 30 to 40 repetitions of weighted abdominal exercises to achieve her impressively carved midriff. This disciplined approach to fitness has clearly contributed to Gerber's ability to showcase Vuori's activewear with such physical definition and athletic grace.
Personal Life Developments Amid Professional Success
The Vuori campaign release follows recent sightings of Gerber enjoying a sun-drenched vacation in Mexico with her boyfriend, 33-year-old actor Lewis Pullman, son of Hollywood star Bill Pullman. The couple was photographed holding hands during their getaway, which also included Gerber's supermodel mother Cindy Crawford and her father Rande Gerber, co-founder of Casamigos tequila with George Clooney.
Relationship Timeline and Family Connections
Gerber and Pullman's relationship reportedly began in early December 2024, shortly after her three-year relationship with actor Austin Butler ended the previous October. According to sources speaking to Us Weekly, the couple intentionally kept their romance private during its initial stages, with Gerber reportedly wearing hats and employing other disguises when visiting their favorite Los Angeles restaurants, bars, and clubs.
The insider revealed: "They started dating in early December [2024]," adding that "Kaia and Lewis started seriously hanging out and were seen all around LA, but mostly on the east side." The source noted that when together, the couple would engage in public displays of affection while "frequenting crowds that didn't really know them."
Growing Relationship and Family Integration
By May 2025, Gerber was spotted spending time with Pullman and his mother Tamara Hurwitz, suggesting the relationship was progressing toward greater family integration. Pullman's parents further demonstrated their support by attending Gerber's play "Evanston Salt Costs Climbing" at LA's Matrix Theater in March 2025.
The couple first appeared together publicly in January 2025 at Pullman's birthday dinner at Salazar restaurant in Los Angeles. According to sources, Gerber appreciates that her relationship with Pullman feels "low-pressure" and values that he is "a very low-key guy." The pair reportedly met through mutual friends and social circles, having "known each other for a while now" before their romance developed.
