Jade Holland Cooper, founder of the eponymous label Holland Cooper, has shared her expert style tips for the Cheltenham Festival, where her brand serves as the Official Luxury Fashion Partner of The Jockey Club. The festival, which began in 1860, now dedicates 'Style Wednesday' to fashion, highlighting its importance alongside racing.
Cooper emphasises that dressing for the unpredictable British weather is crucial. 'A classic trench coat, with a roll neck underneath... paired with either a beautiful flat boot or a block heel' is her go-to, as stilettos are impractical on grass. Gloves are also recommended for warmth.
She describes Cheltenham as 'the Glastonbury of racing'—a unique, immersive experience where the coat is the star, unlike Ascot which focuses on dresses. 'Go for that statement coat,' she advises, noting her signature trench coats are tailored in wools and tweeds.
Cooper started her brand 18 years ago after noticing a gap in the market for chic, warm, and feminine racewear. 'I used to look around and think there’s nothing to wear here that makes me feel chic and glamorous,' she recalls. Her collections now cater to all ages and sizes, from accessories to full looks.
For first-time visitors, she stresses the importance of layers: 'Thermal vests under everything are a must.' Holland Cooper's style has become the unofficial dress code for Cheltenham, proving that warmth and elegance can coexist.
