IL Makiage has taken the beauty world by storm, promising flawless coverage with its high-performance foundations. But does this viral brand really deliver? We’ve tested the products to bring you an honest review.
The Hype Behind IL Makiage
Known for its bold marketing and celebrity endorsements, IL Makiage claims to offer a foundation that matches your skin perfectly. The brand’s PowerMatch Algorithm is designed to find your ideal shade with just a few questions—no swatching required.
Our First-Hand Experience
After trying the iconic Woke Up Like This Flawless Base Foundation, we were impressed by its buildable coverage and natural finish. The formula blends seamlessly, offering medium to full coverage without feeling heavy.
Pros:
- Lightweight yet high-coverage formula
- Wide shade range for diverse skin tones
- Long-lasting wear (up to 24 hours)
- Vegan and cruelty-free
Cons:
- Premium price point (£44 for foundation)
- Limited availability outside online purchase
Is It Worth the Investment?
If you’re after a foundation that delivers a your-skin-but-better glow, IL Makiage is a strong contender. While it’s pricier than drugstore alternatives, the quality and shade-matching technology justify the cost for many users.
For those hesitant to commit, the brand offers a trial period, allowing you to test the product before full payment—a major plus in our books.
