Hailey Bieber has unveiled a simple and budget-friendly makeup routine that allows fans to achieve her signature clean-girl aesthetic this winter season. The 29-year-old model and entrepreneur, renowned for popularising trends like the 'glazed donut' nails and 'strawberry girl' makeup, demonstrated her latest favourite products in a step-by-step TikTok tutorial that has already amassed over six million views.
Rhode Founder's Skincare and Makeup Fusion
Bieber, who is married to singer Justin Bieber and founded the skincare brand Rhode, began her routine by innovatively mixing a few pumps of her foundation with Rhode Glazing Milk. This ceramide facial essence, retailing at $32, is designed to impart a radiant glow before makeup application. By blending it with foundation, she streamlined the process to create a flawless, airbrushed finish. She applied the mixture using a makeup brush, then added extra coverage with a $32 Kosas Revealer Concealer under her eyes and around her nose.
Affordable Details for a Natural Look
To set the concealer, Bieber used a light powder, followed by clear gel for her eyebrows. She enhanced her complexion with a freckle-stamp pen to create faux freckles, though she did not specify the brand. Numerous affordable options are available at retailers like Target and Amazon, making this step accessible to many.
Lip Focus with Rhode and Merit Products
The tutorial then shifted to achieving a perfect lip look. Bieber started with Rhode's $24 Peptide Lip Shape in a warm pink-brown shade, noting that alternative colours are available for different preferences. After lining her lips, she blended the colour with her finger and topped it with Merit's Lightweight Lip Blush in Bespoke, which costs $28. This combination resulted in a dewy, natural appearance that fans praised in the comments.
Fan Reactions and Viral Impact
In the TikTok comments, enthusiasts celebrated the finished look, with one user exclaiming, 'The skin is skin-ing,' and another admiring Bieber's 'clean elegant and fresh' style. Others highlighted the hydration benefits, with a fan stating, 'The foundation with glazing milk is genius.' One commenter dubbed her the 'Queen of the clean girl aesthetic,' expressing admiration for her glowing complexion.
Recent Media Spotlight
This viral tutorial emerged shortly after Bieber graced the March cover of Vogue Australia, featuring three variations including a pale pink Mugler fur coat and a sea foam green YSL gown. The magazine interview involved questions from her inner circle, including Kendall Jenner, Bella Hadid, and Tate McRae, further cementing her status as a beauty and fashion icon.
