Hollywood star Timothee Chalamet made a striking appearance at a pop-up event promoting his upcoming film Marty Supreme in New York City on Thursday evening. The 29-year-old actor, recently reported to have split from Kylie Jenner, drew significant attention with both his fashion choices and the event's distinctive orange-themed aesthetic.
Fashion and Security Make Statements
The Dune actor arrived at the SoHo event space looking every bit the fashion icon, wearing a layered pink ensemble that included a cable knit sweater and a lighter pink Marty Supreme zip-up hoodie. He completed the look with faded blue jeans, a pink belt, and multicoloured sneakers in beige, purple, and green. A glinting chain necklace added subtle sparkle to the casual yet carefully curated outfit.
Perhaps even more eye-catching than Chalamet's attire was his security detail. The actor was accompanied by a team of men dressed entirely in black, their faces concealed by bizarre bulbous orange masks designed to resemble ping pong balls. The unusual security choice tied directly into the film's distinctive orange colour scheme that has become central to its marketing campaign.
Strategic Social Media Teasers
Prior to the event, which ran from 4pm to 8pm at 45 Grand Street, Chalamet built anticipation among his nearly 20 million Instagram followers. He shared a teaser on his Instagram Story at 7pm featuring orange writing that simply stated "c u at 7". The post also included an orange silhouette of the actor running with a suitcase, taken directly from a scene in the forthcoming movie.
This appearance continues several days of strategic promotion for the film, which hits cinemas on Christmas Day. Earlier in the week, Chalamet posted footage of an orange blimp flying over Hollywood, soundtracked by The Alan Parsons Project's 1982 song Sirius. In the video, the award-winning actor wore an orange sweatsuit, further establishing the colour as the film's visual signature.
Comprehensive Marketing Campaign
The orange theme extends beyond social media to include major tech partnerships. Google has integrated the campaign into its search engine, generating a digital orange blimp when users search for the movie. This innovative approach demonstrates the carefully coordinated nature of the marketing strategy.
Production company A24 released an 18-minute mock "internal brand marketing meeting" this week featuring Chalamet pitching the blimp concept. In the humorous video, the actor references the pervasive pink marketing campaign for Barbie, asking "What would be the same for Marty Supreme?" He then leads the marketing team to identify orange as their signature colour, while proposing variations including "hardcore orange" and "rusted orange" to distinguish their campaign from Barbie's pink aesthetic.
The event comes amid reports of Chalamet's split from reality television star and businesswoman Kylie Jenner, though the actor appeared focused entirely on promoting his new film throughout the evening. With its innovative marketing approach and the star's committed promotion, Marty Supreme appears positioned to make a significant impact when it releases this Christmas.
