In a move that celebrates raw authenticity and empowerment, actress and beauty mogul Tracee Ellis Ross has made a stunning statement with the launch of her highly anticipated Pattern Beauty body care collection. The founder marked the occasion not with a traditional campaign, but with a series of powerful, artistic nude photographs that radiate confidence and self-love.
The captivating images, shared across her social media platforms, see the 50-year-old star posing completely nude, her skin gleaming as she showcases the very products she created. With her eyes closed and a serene expression, Ellis Ross embodies the brand's core philosophy of joyous self-acceptance and care.
More Than Moisture: A Mission of Inclusion
This new line represents a significant expansion for Pattern Beauty, a brand that first found fame by revolutionising haircare for textured hair. The body care collection is a direct response to a glaring gap in the market, designed explicitly to nourish the skin that textured hair grows from.
'Our skin is the landscape that our hair grows out of,' Ross explained in her announcement, highlighting the intrinsic connection the new products have to her original mission. The range includes a hydrating body wash, a whipped body butter, and a weightless body oil, all formulated to be intensely moisturising and suitable for all skin types.
A Powerful Statement on Body Positivity
The decision to launch the collection through a nude photoshoot was deeply intentional. Ellis Ross described the experience as a profound act of self-connection and a rejection of societal pressures.
'I did a photo shoot for the launch of my body care and took all my clothes off... It was vulnerable and powerful. It was a reclamation of ownership of myself and my body... an act of joy and self-love,' she passionately told her followers. This bold visual narrative champions the idea that true beauty and care are about embracing one's natural self, without filters or alterations.
The launch has been met with an outpouring of praise from fans and fellow celebrities alike, all commending the star for her vulnerability and for continuing to build a beauty empire that puts inclusivity and radical self-acceptance at its very heart.
