The Duchess of Sussex has moved swiftly from screen to confectionery, launching a new range of premium Christmas chocolate bars just one day after her festive Netflix special was met with a wave of critical reviews.
A Sweet Launch Amidst Sour Reviews
On Friday 05 December 2025, Meghan's lifestyle brand, As Ever, unveiled its 'Chocolate Holiday Trio'. The limited-edition set is being marketed as the perfect solution for stocking fillers or as a last-minute elevated gift. This launch comes directly on the heels of the debut of her Netflix holiday programme, With Love, Meghan, which premiered on Wednesday and was promptly lambasted by television critics.
One reviewer described the show as "quite mad and a little bit sad", while others labelled its tone as "condescending". Some commentary was particularly scathing, even jokingly advising viewers to take anti-nausea medication before watching. The special featured the Duchess sharing her unique festive philosophies, such as allowing Christmas tree ornaments to "find their light" and encouraging people to make every single day in December feel special.
The Details of the Decadent Trio
The new chocolate collection is a direct extension of the As Ever brand's aesthetic. Priced at $12 US dollars (approximately £8.99) for an 80g bar, purchases are limited to two bars per customer. Each bar is wrapped in custom botanical-print paper, aligning with the brand's established visual identity.
As Ever states the chocolates use Meghan's "beloved signature ingredients" to "spark a little sweet nostalgia". The three flavours announced are:
- Dark chocolate combined with As Ever raspberry spread and a touch of sea salt.
- White chocolate featuring the brand's flower sprinkles and hemp hearts, promoted as "as seen on With Love, Meghan".
- Milk chocolate infused with pieces of shortbread cookie and bee pollen.
The flower sprinkles and hemp seed hearts featured are existing As Ever products, with the sprinkles retailing for $15 (£11.23). These ingredients have been used liberally throughout the first two seasons of Meghan's streaming series.
Crafted Collaboration and Market Positioning
The confectionery line is described as a collaboration, "curated by Meghan and crafted by Compartes chocolatier and tastemaker Jonathan Grahm". The brand is confidently positioning the £8.99 bars as "the most coveted set of the season", aiming squarely at the premium holiday gifting market.
This strategic product release highlights the continued blending of Meghan's media projects with her commercial ventures. However, the timing, following immediate and widespread criticism of her Netflix special, ensures the launch is viewed through a particularly scrutinising lens. The success of the chocolate range may now be intrinsically linked to the public's perception of the Duchess's latest televised outing.
