The launch of Meghan Markle's highly anticipated lifestyle brand, American Riviera Orchard, has been soured by a wave of criticism after its inaugural product—strawberry jam—was sent to a select group of influencers and friends.
The Duchess of Sussex gifted 50 intricately designed jars of the preserve, a move that has been widely condemned as 'elitist' and 'profoundly tone-deaf' by royal commentators and the public alike. The backlash comes as many British families continue to struggle with the ongoing cost of living crisis.
A Gift That Missed the Mark
Recipients of the jam, which included fashion stylist Tracy Robbins and Delfina Blaquier, shared their excitement on social media. However, the celebratory posts quickly attracted a flood of negative comments from followers questioning the timing and optics of the launch.
Many critics pointed out the stark contrast between a luxury product from a multi-millionaire duchess and the financial realities facing ordinary people. The jam itself is not yet available for public purchase, adding to the perception of an exclusive, closed-circle promotion.
Royal Experts Weigh In
Prominent royal biographer Angela Levin led the charge, stating the endeavour reeked of being 'out of touch.' She questioned the logic of giving away jam instead of selling it, suggesting it felt like a meaningless gesture from someone who 'has everything.'
Other commentators noted that the launch strategy seemed to copy the model of other celebrity lifestyle brands but failed to account for the unique public perception of a former working royal. The use of the Montecito mansion's coat of arms on the jar's label also raised eyebrows, with some seeing it as an attempt to create a new 'royal' identity.
A Rocky Rebrand for the Sussexes
This incident is seen as another misstep in the Sussexes' efforts to carve out a new commercial path in the United States. The negative press threatens to overshadow the official full launch of American Riviera Orchard, which is expected to encompass a wide range of home and lifestyle products.
For now, the brand's first impression for many remains a symbol of excess and poor judgment, demonstrating the fine line Meghan must walk between commercial venture and her enduring public role.
