The launch of Meghan Markle's new lifestyle brand, American Riviera Orchard, has taken an unexpected turn as the Duchess finds herself at the centre of social media scrutiny over her kitchen equipment knowledge.
In promotional content for her new venture, the 43-year-old former actress appeared to use a specialised jam-making funnel upside down, a mistake that hasn't gone unnoticed by eagle-eyed royal watchers and culinary enthusiasts.
The Culinary Controversy
The controversy emerged from footage showing Meghan preparing what appears to be homemade jam using equipment that keen observers identified as being used incorrectly. The particular item in question - a jam funnel - is designed to sit neatly inside jars to prevent spills during pouring, but was shown being used in an inverted position.
Social media platforms quickly filled with comments from users who spotted the error, with many questioning the authenticity of the Duchess's culinary credentials given the basic nature of the mistake.
Social Media Reacts
Royal commentators and casual observers alike took to various platforms to share their amusement. One user remarked: "For someone launching a lifestyle brand centred around homemaking and cooking, this is quite the fundamental error."
Another added: "The entire point of a jam funnel is to create a seal with the jar - using it upside down defeats its purpose entirely."
Brand Launch Under Scrutiny
This incident comes at a crucial time for Meghan's new business venture, American Riviera Orchard, which aims to position the Duchess as an authority on home cooking and entertaining. The brand's initial product offerings are expected to include various food items, with jam reportedly among the first releases.
The timing of the mockery presents a potential challenge for the brand's carefully curated image of domestic expertise and refined taste.
Pattern of Scrutiny
This isn't the first time Meghan has faced public scrutiny over perceived domestic mishaps. Since stepping back from royal duties and relocating to California with Prince Harry, the couple's public appearances and business ventures have frequently attracted both praise and criticism.
However, this particular incident touches directly on the core premise of her new brand - that of an experienced home cook and entertainer sharing her expertise with the public.
As American Riviera Orchard prepares for its official product rollout, the Duchess's team will likely be considering how to address this unexpected publicity while maintaining the brand's carefully crafted image of culinary sophistication and domestic bliss.
