Pop icon Madonna, at 67 years old, has once again captured headlines by fronting a daring and sexually charged new advertising campaign for Dolce & Gabbana. The star features in a series of provocative scenes to launch new iterations of the brand's iconic 'The One' fragrance, marking its 20th anniversary.
A Campaign Designed to Shock
The jaw-dropping commercial, shot by renowned Turkish photographer Mert Alas, leaves little to the imagination. Madonna appears in a plunging mini-dress, later stripping down to her lingerie alongside two younger male models. In one particularly eyebrow-raising moment, the singer is seen eyeing the crotch of one model before seductively sketching him as he stands naked before her.
The narrative progresses to a bedroom scene featuring a passionate encounter involving suspenders and blindfolds. Another shot channels her classic 'Like a Prayer' video, showing the star on her knees. The campaign boldly reintroduces The One Eau de Parfum Intense and The One for Men Parfum, alongside a reformulated version of The One for Men Eau de Parfum.
Artistic Collaboration and Personal Life Echoes
Mert Alas is no stranger to working with Madonna, having previously shot the cover art for her albums 'MDNA' and 'Rebel Heart'. The campaign's themes of romance with younger men mirror aspects of Madonna's own life. She is currently in a relationship with 29-year-old soccer player Akeem Morris, whom she first met in 2022.
The singer, a mother of six, introduced Morris to her children, and they were recently pictured celebrating Hanukkah together. Prior to rekindling her romance with Morris in 2024, Madonna had a brief fling with professional boxer Joshua Pepper throughout 2023.
New Music on the Horizon
This high-profile fashion campaign coincides with a significant career move. Madonna has recently reunited with her former label, Warner Records, to work on a new studio album. It will be her first since 2019's 'Madame X'. She has hinted that the project could serve as a sequel to her acclaimed 2005 record, 'Confessions on a Dance Floor'.
In a statement, Warner Records praised Madonna as "the blueprint, the rule-breaker, the ultimate cultural juggernaut," calling her return a "historic, full circle moment." The singer herself stated she looks forward to "making music, doing the unexpected while perhaps provoking a few needed conversations."
True to form, through both her artistic partnerships and personal life, Madonna continues to challenge conventions and dominate the cultural conversation well into her seventh decade.
