ITV's coverage of the 2026 World Cup got off to a rocky start after a presenter mistakenly identified Graham Potter as former England manager Sir Gareth Southgate. The tournament kicked off on Thursday night with co-hosts Mexico defeating South Africa 2-0 in a match that saw three red cards. South Korea also came from behind to beat the Czech Republic 2-1, both games broadcast on ITV1.
Much attention has been drawn to ITV's impressive rooftop studio overlooking New York City, especially compared to the BBC's 'green box' studio in Salford. However, viewers were less impressed when presenter Semra Hunter confused Sweden manager Potter with Southgate.
Hunter was commenting on footage of Potter wearing a cowboy hat during an open training session in Texas, which went viral. 'Some people are really immersing themselves in American culture, really enjoying themselves, enjoying everything American culture has to offer,' Hunter began. 'Sweden coach Gareth Southgate… well he’s decided to tell the world there’s a new sheriff in town!'
The blunder was quickly picked up by viewers who vented their annoyance on social media. '“Gareth Southgate”? ITV is this really the best you can do?' Ben Hunt posted on X. 'I thought I misheard this live! Haha… now I know I’m not going mad. Embarrassing!' Jamie said. 'Looks like a daytime tv show have tried to do a piece about the football,' Steve Bradshaw posted, while John wrote: 'Thought that the whole ITV coverage was shockingly poor.' 'Oh dear…. ! I’m sure they will issue a correction in time, but embarrassing not recognising Potter!' Rob added.
Southgate's Post-England Career
Southgate stepped down as England manager just days after the Euro 2024 final defeat to Spain and is likely to watch the tournament from home. Potter, meanwhile, is one of the most high-profile coaches at this World Cup, having previously managed Premier League sides Brighton, Chelsea, and West Ham. The Englishman became Sweden boss last October and secured World Cup qualification through the play-offs. His squad includes Liverpool and Arsenal strikers Alexander Isak and Viktor Gyokeres. Sweden begin their World Cup campaign on Monday, June 15, against Tunisia.
