The upcoming Christmas wedding of Holly Ramsay, daughter of celebrity chef Gordon Ramsay, to Olympic swimmer Adam Peaty has become a major talking point, but not just for romantic reasons. The high-profile nuptials have been overshadowed by a dramatic family rift, while savvy influencer Holly has simultaneously secured a series of lucrative brand partnerships in the lead-up to the big day.
Brand Bonanza: Cashing in on the Wedding Buzz
Far from retreating from the public eye amidst the personal drama, 25-year-old Holly Ramsay has expertly leveraged the spotlight on her wedding plans. Her Instagram feed has become a showcase for high-value collaborations with major brands. In a rapid succession of campaigns, she has unveiled a bridal-inspired lingerie shoot for Victoria's Secret, promoted a new cosmetics collection with Charlotte Tilbury, and fronted a Armani campaign centred around padel tennis.
Her talent agency, Hypesight, shared the Victoria's Secret campaign video, captioning it to highlight the bridal theme and noting the "anticipation and elegance" surrounding her Christmas wedding. The official Victoria's Secret account commented simply: 'Obsessed'. This run of deals is reported to also include a significant wedding brand partnership, demonstrating a strategic commercial approach to her high-profile engagement.
A Family Feud Overshadows the Festive Nuptials
However, the path to the altar has been far from smooth. The wedding plans have been dramatically disrupted by a deepening feud between Adam Peaty and his family. Reports indicate that tensions first surfaced at the couple's engagement party last December, an event filmed for Gordon Ramsay's upcoming Netflix docuseries.
The situation escalated when Adam's mother, Caroline Peaty, was notably not invited to Holly's exclusive hen party at Soho Farmhouse, which was attended by Holly's mother Tana, Adam's sister Bethany, and Victoria Beckham. In a drastic subsequent move, Adam Peaty disinvited all of his relatives from the wedding, with the sole exception of his sister Bethany. Further reports allege disagreements over wedding attire choices, adding fuel to the familial fire.
A Spectacular Christmas Ceremony Awaits
Despite the off-stage turmoil, the wedding itself is set to be a spectacular festive affair. The couple are scheduled to exchange vows at Bath's historic Abbey Church of Saint Peter and Saint Paul this Christmas, followed by celebratory drinks. The choice of venue points to a traditional and grand ceremony, even as the guest list has been radically altered by the family conflict.
As the Christmas date approaches, the narrative surrounding Holly Ramsay and Adam Peaty's union remains split. On one hand, it represents a significant personal and commercial milestone for Holly, who is maximising her influencer status. On the other, it is a story marked by very public familial discord, ensuring that their walk down the aisle will be watched with intense public fascination.
