Supermodel Hailey Bieber has once again cemented her status at the top of the fashion world, fronting a major new lingerie campaign just in time for the season of love.
A Very VS Valentine's For The 'Queen Of Hearts'
On Wednesday, the 29-year-old wife of pop star Justin Bieber was revealed as the star of Victoria's Secret's 'A Very VS Valentine's' promotion. The Arizona-born model was photographed posing in skimpy pale-pink-and-black polka dot satin lingerie, a key look for the brand's crucial Valentine's Day sales period, often described as its 'Super Bowl'.
In a striking and nostalgic image, Hailey was seen painting her toenails while perched on the bottom drawer of a brown antique chest of drawers. This pose is a deliberate re-creation of the same iconic shot famously taken by supermodel Gisele Bundchen for the brand years ago. The company has dubbed Bieber their 'queen of hearts' for the romantic holiday campaign.
Parenting Style: 'Chill, Relaxed' Looks For Baby Jack
Separately, the model has opened up about her approach to parenting and style for her 14-month-old son, Jack, whom she shares with Justin Bieber. Speaking to GQ magazine at the GQ Men of the Year Awards 2025, Hailey explained she seeks out 'chill, relaxed' clothing for her little boy.
'I just put him in things I feel like are cute, but not so overstated,' she said. 'I feel like a lot of baby clothes, it's a lot of print, a lot of animals, a lot of things going on. So I always try to find chill, relaxed, sweats and big T-shirts and hoodies.'
She also finds it endearing when 31-year-old Justin dresses their son in his own signature style. 'And, obviously, dad dresses him like himself a lot, too. It's so cute,' Hailey added.
The Secret To Her 'Glazed Doughnut' Skin & Baby Skincare
When asked on the GQ red carpet by presenter Quenlin Blackwell about her notably dewy complexion, Hailey revealed her beauty mantra. 'Looking like a glazed doughnut is my favourite thing,' she stated, emphasising the importance of keeping skin 'hydrated and glowing'.
The conversation turned to skincare essentials, with both agreeing on the necessity of having hydrating mists readily available. 'We need the mist at all times,' Hailey insisted, with Quenlin replying 'ASAP.'
This philosophy extends to her son's routine. Hailey recently admitted she has considered launching a children's skincare line because she carefully 'slathers' Jack in French pharmacy products before bed. 'My baby, every single night, goes to bed like a baby glazed doughnut,' the proud mother shared.
