Hailey Bieber's Coachella Weekend: Fashion, Fun, and Brand Promotion
Hailey Bieber embraced the festive spirit at the Coachella Valley Music and Arts Festival in Indio, California, over the weekend. The 29-year-old entrepreneur and model was spotted partying on Sunday afternoon, showcasing a bold fashion choice while indulging in treats and promoting her skincare brand, Rhode.
Festival Fashion and Culinary Indulgences
Bieber wore a striking lingerie-inspired mini-dress as she celebrated at a pop-up event for Rhode. In images shared to her Instagram Stories, she was seen holding a fruity iced cocktail made with Patron tequila in one hand and a mini burger in the other, temporarily setting aside her diet for the day. Her outfit was a vintage Christian Dior piece from 1998, featuring canary yellow and fuchsia pink silk and lace, sourced by her stylist Dani Michelle from the celebrity archive fashion site Tab Vintage.
She completed the look with metallic blue high-heeled mules, a gold necklace, and a fresh tan, adding black sunglasses at times. Bieber also shared moments from the event, including applying her new Rhode lipstick and posing with friends in front of a mirror adorned with "Rhode Heart Sephora" branding.
Supporting Justin Bieber's Comeback Performance
Beyond her own activities, Hailey was at Coachella to support her husband, Justin Bieber, who headlined the festival. The 32-year-old singer delivered a set on the second day, marking a new chapter in his career after a hiatus from touring due to health issues. His performance included tracks from his 2025 albums, Swag and Swag II, alongside earlier hits like Baby and I'm the One.
During the show, Justin paid tribute to his family, saying from the stage, "Hailey, babe, hallelujah. Baby Jack, hallelujah," referencing their 20-month-old son. Footage captured Hailey in the crowd, responding emotionally to the tribute. Sources close to the couple revealed that Hailey played a significant role in encouraging Justin to accept the headline slot, hyping him up and assuring him it was the right time to share his new music with fans.
Rhode Brand Promotion and Celebrity Presence
Hailey took time to promote her Rhode brand at the "Rhode World" pop-up, where she posed with her products and engaged with attendees. On the Rhode Instagram page, a post celebrated the event, stating, "Cheers to rhode world, what an unforgettable day in the desert, celebrating the rhode x the biebers collection. the full lineup will be yours tomorrow, april 13th at 9am PT, only on rhodeskin.com."
The festival also attracted other celebrities, including Hailey's close friends Kendall and Kylie Jenner, as well as Kourtney Kardashian with her husband Travis Barker. Katy Perry was also in attendance, humorously commenting on social media about Justin Trudeau having "Premium" to avoid ads.
Justin Bieber's Career Resurgence
Justin's Coachella performance follows his appearance at the Grammy Awards earlier in 2026, where he performed Yukon with Hailey watching from the audience. According to insiders, this comeback reflects Justin taking more control of his career, with Hailey's unwavering support. A source noted, "He doesn't have people making decisions for him anymore. Hailey assured him now is the best time and has been incredibly supportive."
Justin is scheduled to return to headline Coachella's second weekend on April 18, having previously appeared as a guest performer with artists like Ariana Grande and Daniel Caesar. The weekend showcased a blend of personal milestones, brand ventures, and musical highlights for the Biebers, making it a memorable desert celebration.
