Social media and reality TV star Emma 'Pills' Pillemer caused a stylish stir at a high-profile Sydney gathering this week, opting for an unexpected bathrobe over the requested 'summer chic' attire.
A Robe-Raising Entrance
The 24-year-old Made In Bondi personality and jewellery designer attended the exclusive PATRÓN Hacienda event at Oxford House on Wednesday. Onlookers were initially confused as she posed energetically for photographers wearing a plush, branded dressing gown. However, the robe was official merchandise gifted to guests at the tequila label's function. Underneath, Pillemer revealed a striking maroon latex dress, proving her fashion credentials.
She completed her eye-catching look with wavy blonde hair, bronzed makeup, strappy black heels, a sequinned purse, and a necklace from her own 'Emma Pills' line. Later in the evening, she added a pair of trendy glasses to the ensemble.
A Constellation of Reality Stars
The event was a magnet for Australian television personalities. Married At First Sight power couple Evelyn Ellis, 29, and Duncan James, 39, were in attendance. Ellis, a former Big Brother star, showcased her toned midriff in a crocheted two-piece, accessorised with chunky earrings and a woven bag. Her partner Duncan kept it casual in black jeans and sneakers.
Model Morgan Waterhouse embraced the summer theme in a white singlet, navy slacks, and Birkenstocks. The guest list also featured a strong showing from other reality franchises:
- Love Island's Mimi Paranihi, 26, in a low-cut black dress.
- Big Brother's Josh Carroll, 35, in a sleek all-white outfit with Gucci sneakers.
- The Bachelor's Bella Varelis and TikTok star Lucas White-Smith.
Media personalities were also present, with Aussie presenter Danny Clayton posing alongside GQ Australia's Will Lennox and Vogue Australia's Charlie Calver.
Fashion Over Formality
While the dress code was clearly stated as 'summer chic', the event demonstrated that personality-driven fashion often trumps strict formality on the Sydney social circuit. Emma Pillemer's choice to wear the branded robe, albeit over a stylish dress, created the buzz and conversation that such events often crave. It highlighted a trend where gifted merchandise becomes part of the night's narrative, blending promotion with personal style.
The gathering successfully merged the worlds of reality TV, influencer culture, and brand marketing, solidifying Sydney's status as a hotspot for glitzy, headline-generating parties.
