In a stunning career pivot that's sending shockwaves through both music and sports industries, global reggaeton icon Daddy Yankee has announced his intention to become an NFL team owner. The artist, whose real name is Ramón Luis Ayala Rodríguez, confirmed these ambitious plans during an exclusive interview in Los Angeles.
From Music Charts to Sports Ownership
The Puerto Rican superstar, who recently retired from music after his groundbreaking final tour, is now setting his sights on professional sports ownership. "I'm working on that," Daddy Yankee revealed when questioned about NFL ownership rumours. "It's true."
This isn't the artist's first foray into sports investment. He previously joined a consortium led by former Barcelona president Joan Laporta in their successful bid to acquire a franchise in the newly formed American Football League in Spain.
Building a Sports Legacy
Daddy Yankee's transition from entertainment mogul to sports investor represents a growing trend of celebrities expanding their portfolios into professional sports. His involvement brings significant Latin American visibility to American football, potentially opening new markets for the sport.
The artist emphasised his commitment to this new venture: "I'm not just putting my name on something - I'm actively involved in building this sports legacy."
International Expansion Plans
The NFL has been increasingly focused on international growth, with regular games in London and Germany, and expansion discussions involving markets like Spain. Daddy Yankee's involvement could accelerate these efforts, particularly in Latin American countries where his influence remains substantial.
While specific details about which NFL team he's targeting remain confidential, sources suggest the investment group is considering multiple options, including potential expansion franchises.
This move positions Daddy Yankee alongside other music industry figures who've successfully transitioned into sports ownership, bringing fresh perspectives and diverse fan engagement strategies to professional sports leagues.
