Viewers of I'm A Celebrity... Get Me Out Of Here! have overwhelmingly praised social media star AngryGinge for his compassionate response when campmate Jack Osbourne broke down in tears during Sunday's episode.
A Moment of Raw Emotion in the Jungle
The emotional scene unfolded when Jack Osbourne, 40, opened up to his fellow campmates about having a "delicate" day as he marked four months since his father Ozzy Osbourne's passing. The television personality shared with the group: "I was doing okay and then realised it was four months since my dad died. Had a good cry with Eddie [Kadi]..." before expressing how happy he was to be in the camp environment.
In a touching moment of vulnerability, Jack then turned to Ginge, who was sitting beside him, and joked: "Promise I'll never cry in front of you again, Ginge." The response from 24-year-old Morgan Burtwistle, known professionally as AngryGinge, immediately resonated with viewers across the nation.
Breaking Stereotypes with Compassion
AngryGinge's simple yet powerful reply - "It's alright mate, men cry too" - struck a chord with audiences, particularly significant during Men's Mental Health Awareness Month in November. Later, in the Bush Telegraph, the content creator elaborated on his approach: "Jack got a bit emotional because it was four months since his father passed. I wanted him to speak about it because it's good for him, his wellbeing. It's good for the camp, it just shows how comfortable we all are."
The moment sparked immediate reaction on social media platform X, where fans celebrated Ginge's attitude toward male emotional expression. One viewer wrote: "'Men's mental health matters too'. Another added: 'Young men need to be more Ginge, less Andrew Tate. He actually seems like such a nice person.'
A third fan emphasised the importance of the moment, remarking: "The most important message that needs to be broadcast on TV more!" while another described Ginge's approach as "10/10" for his combination of emotional intelligence and humour.
Rising Star with Commercial Appeal
Beyond this poignant moment, AngryGinge has emerged as one of the breakout stars of this year's I'm A Celebrity series. His unlikely but close friendship with 72-year-old Ruby Wax has delighted viewers, while his performances in Bushtucker Trials and banter with rapper Aitch have provided comic relief.
The down-to-earth star's popularity is translating into tangible success outside the jungle. Since appearing on the ITV show, he has amassed over 1.4 million followers on Twitch and 900,000 YouTube subscribers, with his follower count continuing to grow rapidly.
According to industry reports, Ginge's team have already received numerous offers for television projects, brand partnerships and even a major book contract. A source revealed to The Mirror: "Since the moment Ginge stepped foot in the jungle, the commercial interest has gone through the roof. He's been absolutely inundated with offers, far more than anyone predicted."
Broadcasters including ITV, BBC and Channel 4 are reportedly preparing approaches, drawn to his "funny, warm and unfiltered" personality that could see him becoming a mainstream television regular. Global retailers have also shown interest, believing his authenticity can help them connect with hard-to-reach audiences.
The source added: "Brands have very quickly clocked that he's not just a viral creator; he's genuinely relatable, he speaks the language of real people, and he connects with an audience that many big companies have struggled to reach."
I'm A Celebrity... Get Me Out Of Here! continues tonight on ITV1 and ITVX.
