AFL star Bailey Smith has once again set social media alight, this time by baring all for what is arguably his most provocative promotional campaign to date.
A Cheeky Call to 'Get Nude'
The 25-year-old athlete shared the new advertisement for mineral makeup brand Nude By Nature on his Instagram this Friday. In the video, set to a seductive soundtrack, Smith appears wearing nothing but a towel wrapped around his waist. With a mischievous grin, he looks into the camera and declares, 'It's time to come clean.'
As the shot focuses on his famously toned torso, Smith continues, 'No more mixed signals, no more messy energy, no more toxic makeup.' He then dramatically ramps up the raunch factor by dropping the towel to his ankles, urging his followers to 'get nude' with him.
Behind the Scenes of a Viral Giveaway
Smith revealed that the brand's natural mineral cover product is what helps his enviable abdominal muscles look their absolute best. The collaboration was launched alongside a major giveaway, offering one lucky fan a prize pack valued at $1,000, a signed AFL ball, and two tickets to see Geelong's first match of the 2026 season.
However, it was the runner-up prize that truly sent fans into a frenzy. The hunky sports star announced that 50 runners-up would 'Win my N*des.' This cheeky offer sparked an immediate and intense reaction across the platform.
Fan Frenzy and Cheeky Reactions
The post was flooded with comments from excited and amused followers. Many praised the marketing team behind the sultry shoot, with one fan writing, 'Marketing team popped off with this one,' and another demanding, 'Give the marketing team a raise.'
Others focused on Smith's bold display, with comments ranging from 'It's getting hot in here' to 'I'm speechless.' Not all feedback was purely complimentary, however, with one follower humorously questioning the video's duration: 'Why is this video 3 hours long?'
This is not the first time Bailey Smith has flaunted his physique online. Last September, prior to his brief rumoured link with influencer Tammy Hembrow, he shared a racy workout video that similarly captivated his audience. The clip, featuring boxing and a cold plunge, drew playful remarks from fellow athletes, including former Western Bulldogs player Billy Gowers, who cheekily noted, 'How's the wand on him?'
It seems the AFL star's confidence and genetically blessed form continue to be a winning formula for generating headlines and sending pulses racing far beyond the football field.
