Labour leader Sir Keir Starmer found himself in an unexpected classroom dilemma after he inadvertently encouraged students to participate in a disruptive viral meme during a visit to a Peterborough school.
The incident occurred at Welland Academy on Wednesday, 26 November 2025, when Sir Keir made the distinctive hand gesture associated with the nonsensical "6-7" trend after a pupil mentioned page 67.
What is the Viral 6-7 Trend?
The "6-7" phenomenon is an internet meme where people shout "six seven" when the numbers are mentioned together, accompanied by a juggling motion with the hands. It originated from the song "Doot Doot (6 7)" by rapper Skrilla and was later popularised through viral videos featuring NBA basketball star LaMelo Ball.
The trend has become particularly problematic in educational settings, with teachers reporting it as a significant classroom distraction that often leads to disciplinary action for students who participate.
The School Visit Incident
During his engagement with students, Sir Keir responded to a pupil's reference to page 67 by immediately performing the trend's signature hand gesture. The Labour leader subsequently apologised to a teacher at the school, reportedly saying, "I didn't start it, Miss," acknowledging his role in promoting the disruptive behaviour.
Welland Academy has been among the educational institutions where staff have implemented consequences for students using the phrase during lessons, making the political leader's participation particularly awkward.
Broader Impact on Education
The incident highlights the ongoing challenge educators face with viral internet trends disrupting learning environments. Teachers across the country have reported similar issues with the 6-7 meme, which joins a long list of social media phenomena that have migrated from online platforms into classroom disruptions.
Sir Keir's quick apology demonstrates recognition of the difficulties teachers encounter in maintaining focused learning environments amid constantly evolving digital distractions that capture student attention.
