As Wetherspoon opens its inaugural pub in Spain, patrons are discovering that the cost of a pint and classic pub fare is notably higher than at the chain's typical high street locations in the UK. The new establishment, situated in Alicante, Spain, presents a pricing structure that mirrors the company's existing airport and railway station venues across Britain, reflecting the elevated operational expenses associated with such transport hubs.
Operational Costs Drive Price Differences
Company executives have clarified that the increased prices at the Spanish outlet are directly attributable to the higher costs of running pubs in airport environments. This strategic pricing ensures consistency with Wetherspoon's other transport-linked sites, where overheads such as rent and logistics are substantially greater. For instance, a large breakfast at the Alicante pub is priced at 10.25 euros, equivalent to approximately £8.84, whereas the average cost for the same meal in UK high street branches is just £5.09.
Food Price Comparisons: Spain vs. UK
To provide a clear perspective, a detailed analysis compares menu items at the Spanish pub with those at a representative high street location in Solihull, West Midlands, and at Gatwick Airport. It is important to note that some products vary in size and ingredients, adding complexity to direct comparisons.
- Margherita Pizza: In Spain, an 11-inch pizza costs 11.95 euros (£10.42), while the UK high street offers an 8-inch version for £6.21, and Gatwick Airport charges £13.85 for an 11-inch pizza.
- All Day Brunch: The Spanish version, without a drink, is priced at 12.95 euros (£11.30). In contrast, the UK high street includes a soft drink for £10.02, and the airport option without a drink costs £14.40.
- Classic Burger: Available in Spain for 12.95 euros (£11.30) without a drink, compared to the UK high street's £8.29 with a soft drink, and the airport's £14.42 without a drink.
- Chicken, Eggs, and Beans: Priced at 11.95 euros (£10.42) in Spain without a drink, whereas the UK high street offers a similar dish with a soft drink for £8.03. At the airport, a comparable ham, egg, and chips meal is available for £14.05.
Drink Price Comparisons: Spain vs. UK
The beverage menu also shows significant disparities, with Spanish prices generally falling between high street and airport rates in the UK.
- Pint of Stella Artois: Costs 5.95 euros (£5.19) in Spain, while the UK high street charges £3.99, and Gatwick Airport sets the price at £6.90.
- Asahi Beer: A 330ml serving in Spain is 3.50 euros (£3.05), compared to a 660ml version on the UK high street for £4.63. This item is not available at the airport.
- Pint of Greene King Abbot Ale: Sold as a 550ml can in Spain for 5.95 euros (£5.19), whereas the UK high street offers it for £3.20, and the airport charges £5.15.
- Guinness 0.0: A 440ml can in Spain costs 4.95 euros (£4.32), while the UK high street provides a 538ml serving for £2.73, and the airport sells the same size for £4.50.
- Coca Cola or Pepsi (398ml): Priced at 2.95 euros (£2.57) in Spain, compared to £1.89 on the UK high street and £3.10 at the airport.
Contextualising the Pricing Strategy
Despite the higher costs, Wetherspoon's Spanish pub maintains a reputation for reasonable value, particularly when viewed against typical airport pricing standards. The venue features a distinct aesthetic compared to its UK counterparts, catering to travellers and locals alike. For example, customers like husband and wife Karen and Steven Hooper have been observed enjoying meals and drinks before their flights, highlighting the pub's role as a convenient stop for airport visitors.
In summary, while Wetherspoon's expansion into Spain introduces elevated prices relative to UK high street branches, these are justified by operational realities and align with the chain's established pricing at transport hubs. This approach ensures consistency across similar venues, offering patrons a familiar yet adjusted experience in a new international setting.
