A colossal new urban project, set to cost an estimated £30 billion, is rapidly taking shape in the Saudi Arabian desert, with its final footprint promising to be three times the size of Paris.
The Vision Behind the Desert Metropolis
This ambitious development, named Qiddiya, is a cornerstone of Saudi Arabia's Vision 2030 economic diversification plan. The strategy aims to reduce the kingdom's reliance on oil by fostering new sectors, including tourism and entertainment. Promoted as 'The City of the Future', Qiddiya is designed to offer residents and visitors a vast array of leisure and activity options, framed as a place of "limitless opportunities".
Officials have selected a site approximately 45 kilometres from Riyadh, the capital, and about 70 kilometres from King Khalid International Airport. Upon completion, the city will sprawl across roughly 360 square kilometres, organised into 20 distinct neighbourhoods intended to accommodate up to 500,000 permanent residents.
Record-Breaking Attractions and Global Events
Qiddiya's blueprint is packed with headline-grabbing features intended to put it on the global map. Confirmed plans include a dedicated Formula 1 racing circuit, a major stadium slated to host matches for the 2034 FIFA World Cup, and expansive artificial beaches. Despite the scale of construction, the project's 2024 ESG Report emphasises a commitment to sustainability as a core goal.
Muhannad Aldawood, Chief Strategy Officer for Qiddiya, stated the report "embodies our values, partnerships and unwavering commitment to leaving a legacy of environmental stewardship, social impact and economic resilience."
First Phase Open for Thrill-Seekers
While the full city remains under construction, significant portions have already launched. An area designed for the gruelling Dakar Rally is operational, and the $1 billion Six Flags Qiddiya City theme park opened its gates on December 31st, 2024.
This flagship entertainment complex, built by the American operator over four years, boasts Falcon's Flight, proclaimed as the world's longest, tallest, and fastest rollercoaster. It propels riders at speeds exceeding 150 miles per hour and climbs to a height of 195 metres.
John Reilly, CEO of Six Flags, celebrated the opening, saying: "Six Flags is proud to announce the opening of Six Flags Qiddiya City... a landmark project that will redefine entertainment in the region." The development signals Saudi Arabia's determined push to become a major global hub for tourism and premium leisure experiences within the next decade.
