In a groundbreaking move for pet-loving travellers, Premier Inn has transformed the hotel experience for four-legged guests by launching Britain's first dedicated dog television channel. The innovative service is set to make overnight stays significantly more enjoyable for man's best friend.
Canine Entertainment Revolution
The hotel giant, owned by parent company Whitbread, has developed specially curated content designed to capture and maintain dogs' attention. Gone are the days of restless pups whining in unfamiliar rooms – now they can be mesmerised by footage specifically tailored to their interests.
What's On Puppy Prime?
The channel features a variety of canine-approved programming including:
- Fascinating squirrel chasing sequences
- Engaging ball and toy-based content
- Soothing scenes of other dogs playing peacefully
- Calming nature footage designed to reduce anxiety
Research-driven programming ensures the content actually works to entertain our furry friends, with development informed by veterinary behaviourists and animal psychologists.
Meeting Growing Demand
The initiative responds to skyrocketing demand for pet-friendly accommodation. Since Premier Inn began welcoming dogs in 2021, they've hosted over 275,000 canine guests across their 800-plus UK locations.
"We're constantly looking for ways to enhance the experience for both two-legged and four-legged guests," explained a Premier Inn spokesperson. "Many dogs find unfamiliar environments stressful, and Dog TV provides comforting stimulation that helps them settle."
Comprehensive Pet Amenities
Beyond the television innovation, Premier Inn's pet-friendly package includes:
- Complimentary dog bowls and mats
- Special dog-friendly bedding areas
- Designated walking routes near each hotel
- Treats at reception upon arrival
The service comes at no extra charge beyond the standard £5 per night pet fee, making it an affordable luxury for travelling pet owners.
Industry Game-Changer
This move positions Premier Inn at the forefront of the pet hospitality sector, setting new standards for what pet owners can expect when travelling with their animals. As more Britons treat their pets as family members, the demand for such innovative services continues to grow.
The future looks bright for travelling pooches, with other hotel chains likely to follow suit in enhancing their pet accommodation offerings.
