In a move that capitalises on celebrity romance and high-end travel, the online travel retailer On the Beach has officially launched a new luxury 'proposal package' designed for holidaymakers seeking to emulate the engagement of television personality Katie Price. This follows the star's surprising fourth marriage to businessman Lee Andrews, which occurred in a lavish Dubai ceremony just one week after their engagement was announced to the public.
Recreating a Celebrity Moment
The newly unveiled Burj Al Arab Proposal Package allows couples to recreate the exact setting of Price's engagement, which took place within the spa of the iconic Dubai hotel. The original proposal featured an intimate arrangement of rose petals, candlelight, and a personalised 'Will you marry me?' message displayed prominently. Interestingly, this precise setup has now been used successfully by Andrews on two separate occasions.
A Proven Formula
The entrepreneur first staged this identical proposal for fitness enthusiast Alana Percival back in September, before repeating the romantic gesture for Katie Price earlier this month. Both proposals ultimately resulted in a positive response, leading On the Beach to highlight what they describe as a one hundred per cent success rate for this particular formula. Online photographs from both events reveal near-identical arrangements, including tealights carefully arranged to spell out the proposal message and bouquets wrapped in matching brown paper.
Package Details and Availability
The travel retailer is now offering customers the opportunity to follow this same romantic blueprint. The package, which is available for stays at the Burj Al Arab hotel scheduled for 2026, includes the exclusive spa setting, a lavish scattering of rose petals, atmospheric tealights, and a beautiful bouquet of roses. As an added bonus, the package also comes with complimentary airport lounge access for travellers.
However, there is a specific catch for those wishing to book this experience. All reservations must be made exclusively on Valentine's Day through the company's dedicated customer service team. This limited booking window adds an element of exclusivity and urgency to the offering.
Executive Commentary
Zoe Harris, the chief customer officer at On the Beach, provided insight into the thinking behind the new package. 'Holidays remain one of the most popular times to propose because they offer romance in its purest form, unforgettable settings, shared experiences and moments that naturally lend themselves to something special,' she stated.
'From what we’ve seen, Lee seems to have stumbled upon a pretty foolproof formula. So we’re making it easier for others to follow suit by offering the same package to customers who want to stack the odds in their favour, because when everything’s lined up just right, a ‘yes’ feels almost guaranteed,' Harris added, emphasising the commercial appeal of a tried-and-tested romantic setup.
Cost and Additional Perks
A three-night, half-board stay at the Burj Al Arab booked directly through On the Beach, which includes return flights departing from London Heathrow, is priced at just over £2,000 per person. The Burj Al Arab itself is repeatedly voted as the world's most luxurious hotel, renowned for its magnificent architecture and exceptional service, which includes optional chauffeur-driven Rolls Royce transfers.
Furthermore, On the Beach is offering additional promotional perks on all bookings made for 2026. Customers can choose one complimentary benefit from a selection that includes free airport lounge access, free gadget insurance, free weather protection, or a £50 Amazon voucher combined with Price Drop Protection. All bookings will also receive 1GB of free mobile data to use during their trip.
The Backstory: Katie Price's Whirlwind Romance
The launch of this package follows a period of intense media attention surrounding Katie Price's personal life. The celebrity shocked the showbiz world when she announced her engagement to Lee Andrews on a Friday, mere days after her reported breakup from former partner JJ Slater. She then proceeded to marry Andrews in a swift ceremony, a move that has reportedly left members of her family both horrified and completely unaware of the developments.
Pictures from the Dubai wedding ceremony show Price gazing adoringly at her new husband while showcasing her assets in a revealing cut-out dress. She also prominently displayed her substantial diamond engagement ring, which appears to be the same ring Andrews previously gave to his ex-wife just four months earlier. The ceremony itself took place in a beautiful garden setting covered in rose petals, where the couple held hands and exchanged vows read from an iPad.
Following the vows, the happy couple posed for photographs with glasses of champagne, and Price later worked her best angles for solo shots in her thigh-split dress, which was paired with towering heels and showcased her many tattoos. Reports continue to suggest that Price's family remain largely in the dark about the details of her whirlwind romance and sudden marriage to Andrews.
