Haven's Primrose Valley holiday park has scooped the top prize, being officially named the best large holiday park in the UK for 2024. This beloved Yorkshire resort fought off fierce competition to claim the coveted title in the annual awards held by the British Holiday & Home Parks Association (BH&HPA).
What Makes Primrose Valley a Winner?
Nestled on the beautiful Yorkshire coast near Filey, Primrose Valley impressed judges and holidaymakers alike with its exceptional offering. The park's biggest draw is its direct access to a magnificent, sweeping sandy beach, perfect for building sandcastles, flying kites, and enjoying breathtaking sea views.
But the accolades don't stop at the location. The park was also a finalist in an impressive three other categories: Best Holiday Park for Families, Best Holiday Park for Entertainment, and the prestigious David Bellamy Conservation Award, highlighting its commitment to the environment.
A World of Fun On Your Doorstep
Primrose Valley is a haven of activity, ensuring there's never a dull moment for guests of all ages. The park boasts an incredible range of facilities, including:
- An impressive selection of swimming pools: Featuring thrilling flumes and dedicated splash zones for little ones.
- Action-packed activities: From high-energy segway tours and climbing walls to more relaxed fishing lakes.
- Top-tier entertainment: Live shows, character meet-and-greets, and bustling bars and restaurants provide fun from morning until night.
Industry Recognition and Future Plans
The award win has been met with celebration from Haven. Paul Mason, Head of Operations at Haven, expressed his delight, stating: "We are absolutely thrilled... This recognition is a testament to the hard work and dedication of our team who go above and beyond to create magical memories for our guests."
This victory is part of a stellar year for Haven, which saw several of its parks, including Wild Duck in Norfolk and Craig Tara in Scotland, also recognised as top performers in their respective categories. The brand has announced ambitious plans to invest £100 million into its parks this year, focusing on upgrading accommodation, enhancing entertainment venues, and introducing exciting new food and beverage concepts, promising an even better experience for future visitors.
For families seeking the ultimate UK seaside escape, the award-winning Primrose Valley has firmly cemented its status as the destination to beat.
